Thursday, November 28, 2019

Bio technology essays

Bio technology essays The international issues in the bio-technological field of development are putting forward a dilemma of whether these technological advances will have a positive affect on society or not. Bio- technological research scientists claim that this great development will open up economic impetus similar to what we are seeing as a result of communications and Information technology. However, other scientists and citizen groups are increasingly concerned about the potential costs and adverse effects of these bio- technologies, especially genetic engineering. The world today is exposed to questions like if genetic engineering produces miracle crops to feed the hungry? Does it offer greener agriculture to protect the environment and provide magical cures for fatal diseases? Or will these promises pale beside the perils lurking in the large scale commercialization of an untried, inadequately researched technology that can get horribly out of control. The term genetic engineering encompasses a wide range of procedures designed to alter genetic material. The approach to genetic engineering in society is an important ethical and economic factor in government policy. It is a responsibility of the society to think about new processes that can be initiated with genetic engineering. It is not inappropriate to discuss whether or not to make use of this technology possible for a developed industrial society. Cloning is one aspect of genetic engineering, which has fired many issues internationally. Now that the cloning genie is out of the bottle, the issue is: what can be done and what should be done? If we can clone humans, should we? If parents could choose the gender, body type, hair color, and intelligence of their child like flavors of an ice cream, should they be allowed? If we had the power to create clones of already dead people, should we dare? Former U.S. president Bill Clinton imposed a ban on using government funds for cloning r...

Sunday, November 24, 2019

Take Nothing for Granted

Take Nothing for Granted Take Nothing for Granted Take Nothing for Granted By Mark Nichol Just when you think you know everything, you’re reminded that subtlety and nuance are part of even the most mundane information. It’s been said that facts are inconvenient things, but they’re especially vexing for writers, because there are facts, and then there’s what really happened. I just read today that a fellow named Gustave Whitehead preceded the Wright brothers in heavier-than-air flight by more than two years and stayed aloft longer and at a higher altitude than Orville Wright in his inaugural flight. That’s the conclusion of Jane’s All the World’s Aircraft, the world’s most authoritative resource about aviation, which claims that Whitehead’s flight, and subsequent efforts preceding the 1903 launch of the Wright Flyer, have precedence. However, Whitehead’s claim is still in dispute, and most aviation authorities credit the Wrights, although their achievement is often qualified by references, for example, to â€Å"controlled, powered, and sustained flight in a heavier-than-air aircraft.† (They are also credited with being the first aviators to develop sophisticated flying instruments.) So, what is one to do when one seeks to write, perhaps merely in passing, about the dawn of flight? It is irresponsible, of course, to say that the Wright brothers invented the airplane, and neither did Whitehead. Nor were they, or he, the first to fly: The achievement of the Wright brothers was preceded by glider flights and powered but uncontrolled flights. Lighter-than-air manned (balloon) flight was first accomplished in 1783 dirigible (steerable) flight occurred the next year and historical accounts exist of working hang-glider-like contraptions built and tested (usually with disastrous results) hundreds of years ago. How, precisely, one qualifies such milestones depends on context and on the sophistication of the audience; a history of aviation directed at children will differ in its references from a technical treatise. But it’s the in between that counts for most writers: A newspaper or magazine article, or a trade book, that mentions the advent of manned flight must concisely acknowledge that the Wright brothers were aviation pioneers but do not deserve unqualified credit for priority. You may never have the occasion to mention flight in your writing other than a passing reference to the mode of travel to your recent vacation destination, but this lesson is scalable to any topic: Unequivocal claims of priority are hazardous to one’s credibility. Take care that such discussions are backed up by documentation and accurately expressed. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:Has vs. HadWhenever vs. When EverHyphenation in Compound Nouns

Thursday, November 21, 2019

Procurement & Contracts Coursework Assignment Example | Topics and Well Written Essays - 5750 words

Procurement & Contracts Coursework - Assignment Example 57). One of the key attributes of PPP is that it not only facilitates public-private partnerships during the construction phase, but it provides for post-construction services to be managed by a private agency. It has been argued that by taking this approach, the construction design is usually conducted contemplating subsequent services which ultimately lowers the cost of services. Moreover, the nature and duration of the PPP encourages a relationship of trust and facilitates the free flow of information (Hoppe & Schmitz, 2013). Likewise, Private Finance Initiative (PFI), project procurement, a form of PPP, is particularly important when the public budget is constrained by economic difficulties such as the current economic downturn. PFI is a method by which the public sector secures â€Å"value for money† and the private sector â€Å"service provider† assumes the risks associated with the project (Akintoye, Hardcastle, Beck, Chinyio, & Asenova, 2003, p. 461). Given that the global economic downturn has impacted the UK government’s ability to deliver and meet the demands for health services, a PFI-PPP procurement route is the more innovative and least costly option over traditional procurement routes. ... Traditional procurement routes will also be discussed. The Principles of Public-Private Partnership Procurement Definition PPP is defined by the OECD as: †¦an agreement between the government and one or more private partners (which may include the operators and the financers) according to which the private partners deliver the service in such a manner that the service delivery objectives of the government are aligned with the profit objectives of the private partners and where the effectiveness of the alignment depends on a sufficient transfer or risk to the private partners (OECD, 2008, p. 17). PPP therefore takes the involvement of the private sector to more proactive level and does not merely involve a limited contractual arrangement. PPP is best understood when compared to traditional procurement routes. PPP vs Traditional Procurement Routes Instinctively, the concept of PPP invokes ambivalence over the idea of the private sector becoming involved in the construction and man agement of public infrastructure. However, as Grimsey and Mervyn (2007) point out: †¦the old command and control structures of the public sector are breaking down and are being replaced by interrelationships between government and private sector entities (p. 171). Although traditional procurement routes use the private sector, PPPs can be distinguished in a significant way. Traditional procurement routes usually involve private entities constructing roads, hospitals, schools, public buildings and schools and so on. Private companies also manage and maintain the infrastructure. However, with PPPs, rather than use individual agreements, the agreements are combined in

Wednesday, November 20, 2019

How long can an offender stay in jail Term Paper

How long can an offender stay in jail - Term Paper Example On the other hand, an offender’s stay in jail and in prison is also identified through different codes and points of the law. Thereupon, it is vital to state that there might be different misconceptions as a result of a wrong treatment of the laws. The reasons why such things happen are different: biases, false testimonies, etc. The outcomes may include but not limited to life and death sentences or, at the best case, to the conclusion that an offender is freed, pardoned, or paroled. In this case Neubauer & Meinhold (2009) state the following idea: â€Å"One form of early release is parole, the conditional release of an inmate from prison† (p. 281). This is why the long stay of a detainee is not more than a year, as was mentioned before. It is required that until this moment the verdict is announced by the jury and the final claim is noted by the judge. Once again, it is wrong to state that a judge files a motion. A lawyer is the one who is interested in such a procedur e in order to protect his/her client from misjudgments. In fact, a prosecutor is also eligible to file a motion in order to delve better into the case or to prolong the investigation due to some weighty reasons. However, a prosecutor’s role is a bit different in filling a motion, as â€Å"a prosecutor may decide to dismiss the complaint by filing a motion of nolle prosequi† (Lippman, 2010, p. 5). ... All of the stages of the litigation are important to sum up all pros and cons to decide whether or not an offender should be moved to prison or set free as a result. One of the most outrageous examples is that of Scottsboro Nine in the 1930s. In this vein, the only situation when the judge is eligible to prolong the time period in jail is when an offender commits another crime just being in jail itself. These are rare cases which need additional careful examination and investigation. This is why all records should be accurately filed regarding a definite offender so as to omit misconception or mismatch of any kind: â€Å"It is through the maintenance of accurate records documenting all aspects of an inmate’s stay that institutions are able to reduce the likelihood of litigation and increase their chance for prevailing in court if litigation is filed† (Carlson & Garrett, 2008, p. 146). Thus, the documentation and keeping records safely and accurately arranged is paramoun t for making sure an offender will not stay in jail longer than possible according to the county, state or federal jurisprudence. Besides, an offender may stay longer due to the gender discretion or in case when an offender was previously placed on probation. The first case simply states that female inmates are more likely to have longer sentences just because they are â€Å"less likely to work out a plea arrangement† (Siegel, 2008, p. 551). It makes the judicial system more attentive to the state of mental and physical state of women during pretrial through sentencing stages so as to make sure a female inmate can be placed in prison. The second case is based on the precedent of an offender’s inclination to commit crime in the future. Thus, the term of the arrest

Sunday, November 17, 2019

Report on the company Essay Example | Topics and Well Written Essays - 2000 words

Report on the company - Essay Example Coca-Cola is a 128 year old multinational company that has its presence in over 200 countries, and produces over 3500 products (Lim and Wong, 2014). It does not take a single hand to accomplish that amount of success within those numbers of years in all these countries that include USA, Britain, Kenya and many others. Its success depends on the several suppliers that it depends on to provide raw materials and valuable resources. . These provide the system with materials such as ingredients, packaging and machinery, as well as goods and services (The Coca-Cola Company 2014). Coca-Cola products range from soft drinks to drinking water, such as coke, Fanta, sprite, Dasani, Aquapure among others. This diversity in production calls for a long list of supply products to manufacture these include syrups and concentrates, sweeteners; juices; mineral waters; finished product; carbon dioxide; fuel; PET (plastic) preforms; glass, aluminum, and plastic bottles; aluminum and steel cans; pouches; closures; post-mix (fountain syrup) packaging; and other packaging materials (Wikinvest 2014). The supply chain of Coca-Cola Company involves all the companies that come into contact with the company’s products. This includes every company involved in making parts for the product, putting it together, delivering and finally selling. In other words it involves the suppliers, Manufacturers and retailers (Investopedia 2014). Due to the fact that the whole process begins with the supplier, the whole process cannot stand without the suppliers. This makes them a very key element. To understand the impact of suppliers to the Coca-Cola Company, their roles must be laid out clearly. One of the roles of the suppliers is acquisition. They provide the company with equipment, spare parts and raw materials. This enables the company to service and repair machinery, and produce end products. During the process of acquisition, they keep in contact with clients to make

Friday, November 15, 2019

Global issue in nursing shortage

Global issue in nursing shortage The increase in nursing shortage is a global issue. The rate of turnover and migration through health care system professionals is highly increasing which cause shortage in some countries or hospitals. This shortage is considered vital as it affects patients health status and quality of delivered care. In order to achieve health care effectiveness, health care systems have to overcome the shortage of qualified health personnel. Hiring graduated nurses and retaining employed staff nurses is very essential. The aim of this paper is to discuss generally the global nursing shortage and particularly the nursing shortage in UAE. Nurses play an important role in health care systems as they are considered the front line of any health care system. The crisis of nursing shortage is highly increasing worldwide. Buchan Aiken, (2008) defined nursing shortage as the unwilling to work in specific conditions rather than the shortage of people having nursing qualifications. Health care systems face difficulties in recruiting retaining nurses due to two reasons; nursing shortage and staff turnover. For example, the turnover rate in USA in year 2000 was between 10%- 30%, while in UK it was between 15%- 20% (Zurn et al. 2005). Turnover can be either voluntary like looking for a better income or better working conditions, and less work stress and overload, or involuntary like dismissal or medical disability. However, nursing shortage is considered a problem due to aging population, population growth and higher patient expectations (Simoen et al. 2005). In USA, the ratio of nurse: patient is 10:1000, while in Asia and Afr ica it is 0.5:1000 which is huge shortage (Buchan Aiken, 2008). The impact of nursing shortage Nursing shortage has a depressing impact on health care systems. The inability to overcome this shortage will affect the improvement of health care systems. Nursing shortage can be noted when there is an imbalance between nursing skills and the actual number of nurses (Buchan Aiken, 2008). On the other hand, not all available nurses are willing to work in their field due to payment and benefits issues which make them to choose non-nursing employment or no employment. Moreover, the shortage is widely noted in nurses who have specialty in some areas like critical care or emergency (Kingma, 2007). Causes of nursing shortage There are plenty of factors which lead to nursing shortage like decrease number of new recruited staff, inappropriate use of nursing skills, inadequate career support, gender-based discrimination in some cultures, and poor recruitment policies (National Center for Health Workforce Analysis, 2007; Buchan, 2006). Nurses keep searching for better opportunities to improve their skills, knowledge, and economic level. Therefore, nurses migrate from one country to the other. Barriers to nursing migration When nurses take the decision to migrate they keep in consideration some obstacles that they might face.   One important issue to think about is certificate accreditation and requalification process. Other issues include the cost of living, the need to learn new language, and adapting a new clinical environment (Chandra and Willis, 2005; Kingma, 2006). Socially, there are some other barriers to migration; leaving families to stabilize persons condition, facing new culture and environment, and racism which may lead to discrimination (Chandra and Willis, 2005). Ways to decrease turnover rate In order to overcome turnover problem, health care systems have to change their style of management. One way is by involving staff in decision making which make staff responsible. Promotions are also considered another way of decreasing turnover rate as staff will remain in hospitals to achieve and reach better positions. Moreover, staff self-scheduling is a good way of decreasing turnover rate as some staff dont like to work weekends, nights, or overtime (Stordeur Hoore, 2006). Nursing shortage in UAE Nowadays Emirati women have the right to join different educational and working fields. They are supported by low and government to improve their selves. However, Emirati women are not very involved in all fields like nursing. The dependency on expatriate nurses in UAE is very considerable as the percentage of Emirati national nurses is only 3% (FDON 2003). In 1960s, expatriate nurses started to turn up in UAE, while there were basic healthcare services in some areas like Dubai and Ras Al Khaima (al Rifai et al, 1996). As stated by Al Rifai Van Der Merwe (2002), the MOH is the largest health care source and it has more than 17000 employees, 10000 from different countries and backgrounds. Around 6000 work in MOH and the rest are divided in the privet sector (Al-Rifai van der Merwe2002). Disadvantages of hiring expatriate nurses Delivering the appropriate nursing care with respect to cultural and back ground differences is threatened by hiring expatiate nurses who are sometimes not fully aware of the surrounding culture. This issue may develop a conflict between nurses and patients, and increase the gap between them. However, this conflict may affect the quality of nursing care as nurses may try to enforce their own believes and values on patients. On the other hand, patients might be affected by not continuing treatment or following the treatment regimen properly because of stress, cultural conflict and ethical issues (El-Haddad, 2006). Factors that lead to nursing shortage in UAE There are some factors that lead to low percentage of national nurses in UAE. An important factor is gender-bias; the general idea in the country is that women have to take care and nurse their own families and that nurses are the handmaids for doctors. Another factor is the difference in nursing programs with the lack of updated educational resources. One more, is the low English level of students with the lack of Arabic educational resources (El-Haddad, 2006). Establishing Federal Department of Nursing Emirates Nursing Association Federal Department of Nursing was established in 1992 by MOH. A team of professional nurses and administrative staff were specially made to evaluate the nursing profession (Al-Rifai van der Merwe2002). On the other hand, the establishment of Emirates Nursing Association started much earlier; in 1970s. To start with the process of establishing an association there should be 50 national nurses according to UAE low. The effort remained over 30 years until finally in 2001 national nurses were able to start the Emirates Nursing Association which was considered an important event in the history of UAE. Since that time nationals started to join nursing field and be effective members within the health care system (El-Haddad, 2006). WHO recommendations to improve nursing programs According to (WHO, EMRO, 1998) recommendation in 1995, nursing programs have to be standardized within 15 years. The program would be designed as a four years university program with a certificate of bachelor of nursing science. On the other hand, nurses who have diploma degree will have the chance of continuing their education by joining bridging programs, which is encouraged and supported by the government until all nurses within the 15 years period time will have the BSN degree. This program will improve the nursing education and will improve the quality of care in the health care system. Nurses will be more updated and will have a solid base to build on their skills and experience, and will be able to work according to high level of standards. With regards to patients, patient will have better outcomes as they will be receiving a high quality of care. On the other hand, the number of practical nurses who depend on skills only will decrease by time (WHO, EMRO, 1998). Conclusion To conclude, there is a global nursing shortage worldwide. Population growth, searching for a better income and being involved in a better working environment are causing nurses to migrate from one country to the other; causing an increase demand of recruiting and retaining nurses. In UAE, nursing profession started to improve and develop recently. The need for a high number of national nurses made the government to encourage students by giving them a high standard level of education, higher income, and improving staff by giving them the chance of continuing education. The mission of government by this development is to prove the effective role of national nurses, overcome nursing shortage in UAE, and to improve the quality of care being delivered to patient as their expectations and level of knowledge are increasing. In my opinion, nurses are the forefront in the health care system and the better the level of nurses the system has, the better outcomes achieved. References Al- Rifai, F. et al, (1996). The Nursing Profession and Future Directions in Arab GCC States [Arabic Document]. Executive Board of the Council of Arab GCC States Health Ministers, Riyad. Al-Rifai, F. van der Merwe, A., S., (2002). Licensing and regulation of nurses in the United Arab Emirates. In policy and politics in Nursing and Health Care (Mason, D., Leavitt, J. Chaffee, M. eds). Sounders, St. Louis, MO, PP. 728-734. Buchan, J. Aiken, L., (2008), Solving nursing shortages: a common priority, Journal of Clinical Nursing, 17, 3262-3268. Buchan, J., (2006). Evidence of nursing shortage or a shortage of evidence?, Journal of Advanced Nursing, 56, 457- 458. Chandra, A., and Willis, W. K. (2005). Importing Nurses: Combating The Nursing Shortage. (In Context. Healthcare and Public Policy). Hospital Topics 83 (2): 33-7. El-Haddad, M., (2006). Nursing in The United Arab Emirates: an historical background, International Council of Nurses, 284-289. Federal Department of Nursing FDON), MOH, UAE(2003), Annual Report. FDON, Abu Dhabi. Kingma, M. (2007). Nurses on the Move: A Global Overview, Health Services Research 42:3, part2, 1281-1298. Kingma, M., (2006). Nurses on the Move: Migration and the Global Health Care Economy. Ithca, NY: Cornell University Press. National Center for Health Workforce Analysis (2007). Toward a Method for Identifying Facilities and Communities with Shortages of Nurses, Summary report. US. Department of Health and Human Services, Health resources and Services Administration, Bureau of Health Professions, Washington DC. Simeon, S., Villeneuve, M. Hurst, J. (2005). Tackling Nurse Shortages in OECD Countries. OECD Health working Papers 19, DELSA/ ELSA/ WD/HEA (2005). Stordeur, S., Hoore, W., (2006). Organizational configuration of hospitals succeeding in attracting and retaining nurses, Journal compilation, 45-57. World Health Organization-Eastern Mediterranean Regional Office (WHO-EMRO), (1998). Nursing Education in The Eastern Mediterranean Region- Guidelines   on Future Directions [EMRO Technical Publication Series 26]. World Health Organization-Eastern Mediterranean Regional Office, Alexandria. Zurn, P., Dolea, C., Stilwell, B., (2005). Nurse Retention and Recruitment: Developing a Motivated Workface, World Health Organization Department of Human Resources for Health, ICN 2005, Issue 4, Geneva, Switzerland.

Wednesday, November 13, 2019

Blade Runner Essay -- Papers

Blade Runner "Mise en scene, in discussions of film, refers to the composition of the individual film, the relation of objects, people and masses; the interplay of light and dark; the pattern of colour; the camera's position and angle of view, as well as the movement within the frame". The complete film dictionary. The Ridley Scott film Blade Runner, begins with opening credits, these are plain, bold, white text on a black background. This along with quiet music and sudden beats of drums creates a very tense atmosphere and helps with suspense; there is a very military feel to this opening sequence. We are then given an update of events, this tells us the film is set in the future and that it is a time when technology has enabled cyborg human clones, colonisation on planets in outer space and a world dominated by Large Corporations, this tells us that the genre of this film is sci-fi. ====================================================================== The opening sequence shows a vast futuristic urban ba...

Sunday, November 10, 2019

Forward the Foundation Chapter 27

22 â€Å"Mr. Bindris,† said Hari Seldon, reaching out his hand to shake the other's. â€Å"I am so glad to be able to see you. It was good of you to agree to see me.† â€Å"Why not?† said Terep Bindris jovially. â€Å"I know you well. Or, rather, I know of you well.† â€Å"That's pleasant. I take it you've heard of psychohistory, then.† â€Å"Oh yes, what intelligent person hasn't? Not that I understand anything about it, of course. And who is this young lady you have with you?† â€Å"My granddaughter, Wanda.† â€Å"A very pretty young woman.† He beamed. â€Å"Somehow I feel I'd be putty in her hands.† Wanda said, â€Å"I think you exaggerate, sir.† â€Å"No, really. Now, please, sit down and tell me what it is I can do for you.† He gestured expansively with his arm, indicating that they be seated on two overstuffed, richly brocaded chairs in front of the desk at which he sat. The chairs, like the ornate desk, the imposing carved doors which had slid back noiselessly at their arrival signal, and the gleaming obsidian floor of Bindris's vast office, were of the finest quality. And, although his surroundings were impressive-and imposing-Bindris himself was not. The slight cordial man would not be taken, at first glance, for one of Trantor's leading financial powerbrokers. â€Å"We're here, sir, at the Emperor's suggestion.† â€Å"The Emperor?† â€Å"Yes, he could not help us, but he thought a man like you might be able to do so. The question, of course, is credits.† Bindris's face fell. â€Å"Credits?† he said. â€Å"I don't understand.† â€Å"Well,† said Seldon, â€Å"for nearly forty years, psychohistory has been supported by the government. However, times change and the Empire is no longer what it was.† â€Å"Yes, I know that.†Ã¢â‚¬Ëœ â€Å"The Emperor lacks the credits to support us or, even if he did have the credits, he couldn't get the request for funding past the Legislature. He recommends, therefore, that I see businesspeople who, in the first place, still have credits and, in the second place, can simply write out a credit voucher.† There was a longish pause and Bindris finally said, â€Å"The Emperor, I'm afraid, knows nothing about business. -How many credits do you want?† â€Å"Mr. Bindris, we're talking about an enormous task. I'm going to need several million.† â€Å"Several million!† â€Å"Yes, sir.† Bindris frowned. â€Å"Are we talking about a loan here? When do you expect to be able to pay it back?† â€Å"Well, Mr. Bindris, I can't honestly say I ever expect to be able to pay it back. I'm looking for a gift.† â€Å"Even if I wanted to give you the credits-and let me tell you, for some strange reason I very much want to do so-I couldn't. The Emperor may have his Legislature, but I have my Board members. I can't make a gift of that sort without the Board's permission and they'll never grant it.† â€Å"Why not? Your firm is enormously wealthy. A few million would mean nothing to you.† â€Å"That sounds good,† said Bindris, â€Å"but I'm afraid that the firm is in a state of decline right now. Not sufficiently to bring us into serious trouble, but enough to make us unhappy. If the Empire is in a state of decay, different individual parts of it are decaying, too. We are in no position to hand out a few million. I'm truly sorry.† Seldon sat there silently and Bindris seemed unhappy. He shook his Head at last and said, â€Å"Look, Professor Seldon, I would really like to help you out, particularly for the sake of the young lady you have with you. It just can't be done. However, we're not the only firm in Trantor. Try others, Professor. You may have better luck elsewhere.† â€Å"Well,† said Seldon, raising himself to his feet with an effort, â€Å"we shall try.† 23 Wanda's eyes were filled with tears, but the emotion they represented was not sorrow but fury. â€Å"Grandpa,† she said, â€Å"I don't understand it. I simply don't understand it. We've been to four different firms. Each one was ruder and nastier to us than the one before. The fourth one just kicked us out. And since then, no one will let us in.† â€Å"It's no mystery, Wanda,† said Seldon gently. â€Å"When we saw Bindris, he didn't know what we were there for and he was perfectly friendly until I asked for a gift of a few million credits. Then he was a great deal less friendly. I imagine the word went out as to what we wanted and each additional time there was less friendliness until now, when people won't receive us at all. Why should they? They're not going to give us the credits we need, so why waste time with us?† Wanda's anger turned on herself. â€Å"And what did I do? I just sat there. Nothing.† â€Å"I wouldn't say that,† said Seldon. â€Å"Bindris was affected by you. It seems to me that he really wanted to give me the credits, largely because of you. You were pushing him and accomplishing something.† â€Å"Not nearly enough. Besides, all he cared about was that I was pretty.† â€Å"Not pretty,† muttered Seldon. â€Å"Beautiful. Very beautiful.† â€Å"So what do we do now, Grandpa?† asked Wanda. â€Å"After all these years, psychohistory will collapse.† â€Å"I suppose that,† said Seldon â€Å"in a way, it's something that can't be helped. I've been predicting the breakdown of the Empire for nearly forty years and now that it's come, psychohistory breaks down with it.† â€Å"But psychohistory will save the Empire, at least partly.† â€Å"I know it will, but I can't force it to.† â€Å"Are you just going to let it collapse?† Seldon shook his head. â€Å"I'll try to keep it from doing so, but I must admit that I don't know how I'm going to do it.† Wanda said, â€Å"I'm going to practice. There must be some way I can strengthen my push, make it easier for me to force people to do what I want them to do.† â€Å"I wish you could manage.† â€Å"What are you going to do, Grandpa?† â€Å"Well, nothing much. Two days ago, when I was on my way to see the Chief Librarian, I encountered three men in the Library who were arguing about psychohistory. For some reason, one of them impressed me very much. I urged him to come see me and he agreed. The appointment is for this afternoon at my office.† â€Å"Are you going to have him work for you?† â€Å"I would like to-if I have enough credits to pay him with. But it can't hurt to talk with him. After all, what can I lose?† 24 The young man arrived at precisely 4 T.S.T. (Trantorian Standard Time) and Seldon smiled. He loved punctual people. He placed his hands on his desk and made ready to heave to his feet, but the young man said, â€Å"Please, Professor, I know you have a bad leg. You needn't stand up.† Seldon said, â€Å"Thank you, young man. However, that does not mean that you cannot sit down. Please do.† The young man removed his jacket and sat down. Seldon said, â€Å"You must forgive me†¦ when we met and set up this appointment, I neglected to learn your name-which is†¦? â€Å"Stettin Palver,† said the young man. â€Å"Ah. Palver! Palver! The name sounds familiar.† â€Å"It should, Professor. My grandfather boasted frequently of having known you.† â€Å"Your grandfather. Of course. Joramis Palver. He was two years younger than I was, as I recall. I tried to get him to join me in psychohistory, but he refused. He said there was no chance of his ever learning enough mathematics to make it possible. Too bad! How is Joramis, by the way?† Palver said solemnly, â€Å"I'm afraid that Joramis has gone the way of old men generally. He's dead.† Seldon winced. Two years younger than he himself was-and dead. An old friend and they had lost touch to such a degree that, when death came, it did so unknowingly. Seldon sat there for a while and finally muttered, â€Å"I'm sorry.† The young man shrugged. â€Å"He had a good life.† â€Å"And you, young man, where did you have your schooling?† â€Å"Langano University.† Seldon frowned. â€Å"Langano? Stop me if I'm wrong, but that's not on Trantor, is it?† â€Å"No. I wanted to try a different world. The Universities on Trantor, as you undoubtedly know very well, are all overcrowded. I wanted to find a place where I could study in peace.† â€Å"And what did you study?† â€Å"Nothing much. History. Not the sort of thing that would lead one to a good job.† (Another wince, even worse than the first. Dors Venabili had been a historian.) Seldon said, â€Å"But you're back here on Trantor. Why is that?† â€Å"Credits. Jobs.† â€Å"As an historian?† Palver laughed. â€Å"Not a chance. I run a device that pulls and hauls. Not exactly a professional occupation.† Seldon looked at Palver with a twinge of envy. The contours of Palver's arms and chest were highlighted by the thin fabric of his shirt. He was well muscled. Seldon had never himself been quite that muscular. Seldon said, â€Å"I presume that when you were at the University, you were on the boxing team.† â€Å"Who, me? Never. I'm a Twister.† â€Å"A Twister!† Seldon's spirits jumped. â€Å"Are you from Helicon?† Palver said with a certain contempt, â€Å"You don't have to come from Helicon to be a good Twister.† No, thought Seldon, but that's where the best ones come from. However, he said nothing. He did say, though, â€Å"Well, your grandfather would not join me. How about you?† â€Å"Psychohistory?† â€Å"I heard you talking to the others when I first encountered you and it seemed to me that you were talking quite intelligently about psychohistory. Would you like to join me, then?† â€Å"As I said, Professor, I have a job.† â€Å"Pushing and hauling. Come, come.† â€Å"It pays well.† â€Å"Credits aren't everything.† â€Å"They're quite a bit. Now you, on the other hand, can't pay me much. I'm quite certain that you're short of credits.† â€Å"Why do you say that?† â€Å"I'm guessing, in a way, I suppose. But am I wrong?† Seldon's lips pressed together hard, then he said, â€Å"No, you're not wrong and I can't pay you much. I'm sorry. I suppose that ends our little interview.† â€Å"Wait, wait, wait.† Palver held up his hands. â€Å"Not quite so fast, please. We're still talking about psychohistory. If I work for you, I will be taught psychohistory, right?† â€Å"Of course.† â€Å"In that case, credits aren't everything, after all. I'll make you a deal. You teach me all the psychohistory you can and you pay me whatever you can and I'll get by somehow. How about it?† â€Å"Wonderful,† said Seldon joyously. â€Å"That sounds great. Now, one more thing.† â€Å"Oh?† â€Å"Yes. I've been attacked twice in recent weeks. The first time my son came to my defense, but he has since gone to Santanni. The second time I made use of my lead-filled walking stick. It worked, but I was dragged before a magistrate and accused of assault and battery-â€Å" â€Å"Why the attacks?† interjected Palver. â€Å"I am not popular. I have been preaching the Fall of the Empire for so long that, now that it is coming, I am blamed for it.† â€Å"I see. Now then, what does all that have to do with the one more thing you mentioned?† â€Å"I want you to be my bodyguard. You're young, you're strong, and, most of all, you're a Twister. You're exactly what I need.† â€Å"I suppose it can be managed,† Palver said with a smile. 25 â€Å"See there, Stettin,† Seldon said as the two were taking an early evening stroll in one of Trantor's residential sectors near Streeling. The older man pointed to debris-assorted refuse jettisoned from passing groundcars or dropped by careless pedestrians-strewn along the walkway. â€Å"In the old days,† Seldon continued, â€Å"you would never see litter like this. The security officers were vigilant and municipal maintenance crews provided round-the-clock upkeep of all public areas. But, most important, no one would even think of dumping his trash in such a manner. Trantor was our home; we took pride in it. Now†-Seldon shook his head sadly, resignedly, and sighed-â€Å"it's-† He broke off abruptly. â€Å"You there, young man!† Seldon shouted at a ill-kempt fellow who had moments before passed them, going in the opposite direction. He was munching a treat just popped into his mouth; the wrapper had been tossed to the ground without so much as a downward glance. â€Å"Pick that up and dispose of it properly,† Seldon admonished as the young man eyed him sullenly. â€Å"Pick it up yourself,† the boy snarled and then he turned and walked away. â€Å"It's another sign of society's breakdown, as predicted by your psychohistory, Professor Seldon,† Palver said. â€Å"Yes, Stettin. All around us the Empire is falling apart, piece by piece. In fact, it's already smashed-there's no turning back now. Apathy, decay, and greed have all played their parts in destroying the once-glorious Empire. And what will take its place? Why-â€Å" Here Seldon broke off at the sight of Palver's face. The younger man seemed to be listening intently-but not to Seldon's voice. His head was cocked to one side and his face had a far-off look. It was as if Palver were straining to hear some sound inaudible to everyone but himself. Suddenly he snapped back to the here and now. With an urgent glance around them, Palver took hold of Seldon's arm. â€Å"Hari, quick, we must get away. They're coming†¦Ã¢â‚¬  And then the still evening was broken by the harsh sound of rapidly approaching footsteps. Seldon and Palver spun around, but it was too late; a band of attackers was upon them. This time, however, Hari Seldon was prepared. He immediately swung his cane in a wide arc around Palver and himself. At this, the three attackers-two boys and a girl, all teenage ruffians-laughed. â€Å"So, you're not goin' to make it easy, are you, old man?† snorted the boy who appeared to be the group's ringleader. â€Å"Why, me and my buddies, we'll take you out in two seconds flat. We'll-† All of a sudden, the ringleader was down, the victim of a perfectly placed Twist-kick to his abdomen. The two ruffians who were still standing quickly dropped to a crouch in preparation for attack. But Palver was quicker. They, too, were felled almost before they knew what hit them. And then it was over-almost as soon as it started. Seldon stood off to the side, leaning heavily on his cane, shaking at the thought of his narrow escape. Palver, panting slightly from exertion, surveyed the scene. The three attackers were out cold on the deserted walkway under the darkening dome. â€Å"Come on, let's get out of here quickly!† Palver urged again, only this time it was not the attackers they would be fleeing. â€Å"Stettin, we can't leave,† protested Seldon. He gestured toward the unconscious would-be muggers. â€Å"They're really nothing more than children. They may be dying. How can we just walk away? It's inhumane-that's what it is-and humanity is exactly what I've been working all these years to protect.† Seldon struck the ground with his cane for emphasis and his eyes gleamed with conviction. â€Å"Nonsense,† retorted Palver. â€Å"What's inhumane is the way muggers like that prey on innocent citizens like you. Do you think they'd have given you a second thought? They'd just as soon stick a knife in your gut to steal your last credit-and then kick you as they ran! They'll come to soon enough and slink away to lick their wounds. Or someone will find them and call the central office. â€Å"But, Hari, you must think. After what happened last time, you stand to lose everything if you're linked to another beating. Please, Hari, we must run!† With this, Palver grabbed Seldon's arm and Seldon after a List backward glance, allowed himself to be led away. As the footsteps of the rapidly departing Seldon and Palver diminished in the distance, another figure emerged from his hiding place behind some trees. Chuckling to himself, the sullen-eyed youth muttered, â€Å"You're a fine one to tell me what's right and what's wrong, Professor.† With that, he spun on his heel and headed off to summon the security officers. 26 â€Å"Order! I will have order!† bellowed Judge Tejan Popjens Lih. The public hearing of Professor Raven Seldon and his young associate, Stettin Palver, had generated a hue and cry among the populace of Trantor. Here was the man who had predicted the Fall of the Empire, the decay of civilization, who exhorted others to harken back to the golden age of civility and order-here was he who, according to an eyewitness, had ordered the brutal beating of three young Trantorians for no apparent provocation. Ah yes, it promised to be a spectacular hearing, one which would lead, no doubt, to an even more spectacular trial. The judge pressed a contact set into a recessed panel on her bench and a sonorous gong resounded through the packed courtroom. â€Å"I will have order,† she repeated to the now-hushed throng. â€Å"If need be, the courtroom will be cleared. That is a warning. It will not be repeated.† The judge cut an imposing figure in her scarlet robe. Originally from the Outer World of Lystena, Lih's complexion had a slight bluish cast, which turned darker when she became exercised, practically purple when she was really angry. It was rumored that, for all her years on the bench, in spite of her reputation as a top judicial mind, notwithstanding her position as one of the most revered interpreters of Imperial law, Lih was ever so slightly vain about the colorful appearance she gave, the way in which the bright red robes set off her soft turquoise skin. Nevertheless, Lih had a reputation for coming down hard on those who brooked Imperial law; she was one of the few judges left who upheld the civil code without wavering. â€Å"I have heard of you, Professor Seldon, and your theories about our imminent destruction. And I have spoken with the magistrate who recently heard another case in which you were involved, one in which you struck a man with your lead-filled cane. In that instance, too, you claimed to be the victim of assault. Your reasoning stemmed, I believe, from a previous unreported incident in which you and your son allegedly were assaulted by eight hoodlums. You were able to convince my esteemed colleague, Professor Seldon of your plea of self-defense, even though an eyewitness testified otherwise. This time, Professor, you will have to be much more convincing.† The three hoodlums who were bringing charges against Seldon and Palver snickered in their seats at the plaintiff's table. They presented a much different appearance today than they had the evening of the attack. The young men were sporting clean loose-fitting unisuits; the young lady was wearing a crisply pleated tunic. All in all, if one didn't look (or listen) too closely, the three presented a reassuring picture of Trantorian youth. Seldon's lawyer, Civ Novker (who was representing Palver as well), approached the bench. â€Å"Your Honor, my client is an upstanding member of the Trantorian community. He is a former First Minister of stellar repute. He is a personal acquaintance of our Emperor Agis XIV. What possible benefit could Professor Seldon derive from attacking innocent young people? He is one of the most vocal proponents of stimulating the intellectual creativity of Trantorian youth-his Psychohistory Project employs numerous student volunteers; he is a beloved member of the Streeling University faculty. â€Å"Further-† Here Novker paused, sweeping his gaze around the packed courtroom, as if to say, Wait till you hear this-you'll be ashamed that you ever for a second doubted the veracity of my client's claims, â€Å"Professor Seldon is one of the very few private individuals officially allied with the prestigious Galactic Library. He has been granted unlimited use of Library facilities for work on what he calls the Encyclopedia Galactica, a veritable paean to Imperial civilization. â€Å"I ask you, how can this man even be questioned in such a matter?† With a flourish of his arm, Novker gestured toward Seldon who was sitting at the defendant's table with Stettin Palver, looking decidedly uncomfortable. Hari's cheeks were flushed from the unaccustomed praise (after all, lately his name was the subject of derisive snickers rather than flowery plaudits) and his hand shook slightly on the carved Dandle of his trusty cane. Judge Lih gazed down at Seldon clearly unimpressed. â€Å"What benefit, indeed, Counselor. I have been asking myself that very question. I've lain make these past nights, racking my brains for a plausible reason. Why should a man of Professor Seldon's stature commit unprovoked assault and battery when he himself is one of our most outspoken critics of the so-called ‘breakdown' of civil order? â€Å"And then it dawned on me. Perhaps, in his frustration at not being believed, Professor Seldon feels he must prove to the worlds that his predictions of doom and gloom really are coming to pass. After all, here is a man who has spent his entire career foretelling the Fall of the Empire and all he can really point to are a few burned-out bulbs in the dome, an occasional glitch in public transport, a budget cut here or there-nothing very dramatic. But an attack-or two or three-now, that would be something.† Lih sat back and folded her hands in front of her, a satisfied expression on her face. Seldon stood, leaning heavily on the table for support. With great effort, he approached the bench, waving off his lawyer, walking headlong into the steely gaze of the judge. â€Å"Your Honor, please permit me to say a few words in my defense.† â€Å"Of course, Professor Seldon. After all, this is not a trial, only a hearing to air all allegations, facts, and theories pertinent to the** case before deciding whether or not to go ahead with a trial. I have merely expressed a theory; I am most interested to hear what you have to say.† Seldon cleared his throat before beginning. â€Å"I have devoted my life to the Empire. I have faithfully served the Emperors. My science of psychohistory, rather than being a harbinger of destruction, is intended to be used as an agent for rejuvenation. With it we can be prepared for whatever course civilization takes. If, as I believe, the Empire continues to break down, psychohistory will help us put into place building blocks for a new and better civilization founded on all that is good from the old. I love our worlds, our peoples, our Empire-what would it behoove me to contribute to the lawlessness that saps its strength daily? â€Å"I can say no more. You must believe me. I, a man of intellect, of equations, of science-I am speaking from my heart.† Seldon turned and made his way slowly back to his chair beside Palver. Before sitting, his eyes sought Wanda, sitting in the spectators' gallery. She smiled wanly and winked at him. â€Å"From the heart or not, Professor Seldon, this decision will require much thought on my part. We have heard from your accusers; we have heard from you and Mr. Palver. There is one more party whose testimony I need. I'd like to hear from Rial Nevas, who has come forward as an eyewitness to this incident.† As Nevas approached the bench, Seldon and Palver looked at each other in alarm. It was the boy whom Hari had admonished just before the attack. Lih was asking the youth a question. â€Å"Would you describe, Mr. Nevas, exactly what you witnessed on the night in question?† â€Å"Well,† started Nevas, fixing Seldon with his sullen stare, â€Å"I was walkin' along, mindin' my own business, when I saw those two,†-he turned and pointed at Seldon and Palver-â€Å"on the other side of the walkway, comin' toward me. And then I saw those three kids.† (Another point of the finger, this time toward the three sitting at the plaintiff's table.) â€Å"The two older guys were walkin' behind the kids. They didn't see me, though, on account of I was on the other side of the walkway and besides, they were concentratin' on their victims. Then wham! Just like that, that old guy swings at 'em with his stick, then the younger guy jumps 'em and kicks 'em and before you know it, they're all down on the ground. Then the old guy and his pal, they just took off, just like that. I couldn't believe it.† â€Å"That's a lie!† Seldon exploded. â€Å"Young man, you're playing with our lives here!† Nevas only stared back at Seldon impassively. â€Å"Judge,† Seldon implored, â€Å"can't you see that he is lying? I remember this fellow. I scolded him for littering just minutes before we were attacked. I pointed it out to Stettin as another instance of the breakdown of our society, the apathy of the citizenry, the-â€Å" â€Å"Enough, Professor Seldon,† commanded the judge. â€Å"Another outburst like that and I will have you ejected from this courtroom. Now, Mr. Nevas,† she said, turning back to the witness. â€Å"What did you do throughout the sequence of events you just described?† â€Å"I, uh, I hid. Behind some trees. I hid. I was afraid they'd come after me if they saw me, so I hid. And when they were gone, well, I ran and called the security officers.† Nevas had started to sweat and he inserted a finger into the constricting collar of his unisuit. He fidgeted, shifting his weight from one foot to the other as he stood on the raised speaker's platform. He was uncomfortably aware of the crowd's eyes upon him; he tried to avoid looking into the audience, but each time he did, he found himself drawn to the **toady gaze of a pretty blond girl sitting in the first row. It was as if she was asking him a question, pressing him for an answer, willing him to **peak. â€Å"Mr. Nevas, what do you have to say about Professor Seldon's allegation that he and Mr. Palver did see you prior to the attack, that the professor actually exchanged words with you?† â€Å"Well, uh, no, you see, it was just like I said†¦ I was walkin' along and-† And now Nevas looked over at Seldon's table. Seldon looked at the young man sadly, as if he realized all was lost. But Seldon's companion, Stettin Palver, turned a fierce gaze on Nevas and Nevas jumped, startled, at the words he heard: Tell the truth! It was as if Palver had spoken, but Palver's lips hadn't moved. And then, confused, Nevas snapped his head in the direction of the blond girl; he thought he heard her speak-Tell the truth!-but her lips were still as well. â€Å"Mr. Nevas, Mr. Nevas,† the judge's voice broke in on the youth's jumbled thoughts. â€Å"Mr. Nevas, if Professor Seldon and Mr. Palver were walking toward you, behind the three plaintiffs, how is it that you noticed Seldon and Palver first? That is how you put it in your statement, is it not?† Nevas glanced around the courtroom wildly. He couldn't seem to escape the eyes, all the eyes screaming at him to Tell the truth! Looking over at Hari Seldon, Rial Nevas said simply, â€Å"I'm sorry† and, to the amazement of the entire courtroom assemblage, the fourteen-year-old boy started to cry.

Friday, November 8, 2019

Patrick Henry on Freedom essays

Patrick Henry on Freedom essays On March 23rd 1775, Patrick Henry, known to many as a great patriot, gave his speech on freedom at the Virginia Convention. After making it to the podium, he started off explaining that he was going to be brutally honest and he hoped that no one would take offense to his arguments. Henry advanced his argument by employing two important literary devices, allusion and syntax and structure, to create an emotional appeal to his audience in order to start a revolution. Henry was straight forward in his speech. In paragraph one, lines six and seven he states, I shall speak forth my sentiments freely, and without reserve. This statement meant that he will argue all of the opinions he has towards the British rule without any worries on how others might feel from what he says. In lines 27-28, Henry is metaphorically calling experience a lamp, he is saying that experience will show or light the way for the future. There is a Biblical allusion here to the scripture which says that Gods word (which is truth) is a lamp unto thy feet and a light unto thy path. This is an appeal to authority (God and the Bible) and an appeal to beliefs because it shows him as a spiritual person. Henry uses symbolism and allusion to underscore the English governments wrong doing against the colonists. He expresses symbolism from the bible to emphasize that the British have violated every colonists civil rights and that they should take action. As suggested in lines 33-34; when Henry states it will prove a snare to your feet, Henry is referring to the House in England and the British ministry being a snare for their feet. Then Henry uses mythical allusion by referencing to Homers Odyssey in lines 19-20, listen to the song of that siren, till she transforms us into beasts. He is metaphorically comparing how the British are saying things to the colonists which are pro...

Wednesday, November 6, 2019

Cj490 Pre-Test Essay Example

Cj490 Pre Cj490 Pre-Test Essay Cj490 Pre-Test Essay The two pillars of social science are: (Points : 1) | Luck and logic. Observation and theory. Logic and observation. Theory and luck. | 2. Which is not a particularly useful thing to assess in designing a research project? (Points : 1) | How popular the research topic is. Whether the researcher has the ability to research the topic. Whether the researcher is interested in researching the topic. The resources that are available to the researcher. | 3. In the phrase â€Å"Colors: Red and Green,† which are variables and which are attributes? Points : 1) | All are variables and red and green are also attributes. Colors is a variable, and red and green are attributes. Red and Green are variables, and colors is an attribute. All are attributes, but Color is also a variable. | 4. Randomization is essential to eliminating bias in selecting control groups. (Points : 1) | True False | 5. Which of the following asks research subjects to recommend others to join the study? (Points : 1) | A purposive sample A probability sample A quota sample A snowball sample | 6. Which of the following is the best example of an open ended question? Points : 1) | Are you for or against capital punishment? Should there by longer jail sentences for gun-related crimes? Do police officers need better social skills to deal with the public? What are the major problems facing law enforcement officers today? | 7. Evaluation research refers to: (Points : 1) | A specific research method. A specific research purpose. A general research method. A general research purpose. | 8. Overgeneralization is assuming patterns without having observed enough similarities. (Points : 1) | True False | 9. In which example is the cat the independent variable? Points : 1) | The dog and the cat fell asleep side by side. The cat is smaller than the dog. The cat’s loud meowing woke up the dog. The dog’s loud bark frightened the cat. | 10. Validity concerns whether researchers have valid credentials. (Points : 1) | True False | 11. Relying on information previously gathered by others is known as a: (Points : 1) | A repeated analysis. Refined analysis. Secondary analysis. Substituted analysis. | 12. A description of exactly two variables is known as a: (Points : 1) | Bivariate analysis Multivariate analysis Nonvariate analysis Univariate analysis | 13. Experiments that lack random assignment of subjects are known as quasi-experiments. (Points : 1) | True False | 14. A Census Bureau report is an example of: (Points : 1) | Published statistics. Nonpublic agency records. New data collected by agency staff. Historical archives. | 15. Complete observers: (Points : 1) | Neither observe the process nor participate in it. Observe the process but do not participate in it. Observe the process and participate in it. Do not observe the process but participate in it. |

Sunday, November 3, 2019

Do not need to divide it Coursework Example | Topics and Well Written Essays - 3250 words

Do not need to divide it - Coursework Example (CVE-2003-0352, 2003) On knowing about the identification of this vulnerability in its primary product, Microsoft released a bulletin with a patch to plug the hole in the system. It did turn out to be successful and Microsoft released it through the "Microsoft Security Bulletin MS03-026†. On the release of it, Microsoft recommended all of its Windows users to immediately install the patch so that any further severe damage could be prohibited. The severity of the threat depends on the impact of the exploitation made on this vulnerability. (Microsoft Security Bulletin MS03-026 2003) The report details about the technical specifications of the vulnerability, its severity level if it is exploited in a Windows operating system, the methods and details about how it is exploited and the consequences that it could lead to a system. The report also aims to provide details on methods that could be used as mitigation processes in solving this vulnerability. ... (Reuvid 2004) The severity level of threats that could be experienced with this vulnerability was very critical. Most of the networking systems depended on the remote connectivity that was capable in Windows with the help of these interfaces. As a result, critical business functions that completely depended on Networking came under severe threat. The versions of Windows that were affected by this vulnerability includes 2000, NT, 2003 and even Windows XP. More severe consequences were faced by those systems, which did not have a proper firewall system. Before gaining details on the vulnerability and how it is exploited, it is mandatory to know about the protocols that have been used as the medium of access for the vulnerability exploiters. RPC and DCOM protocols RPC - Remote Procedure Call as defined by Microsoft is, "a protocol used by the Windows operating system. RPC provides an inter-process communication mechanism that allows a program running on one computer to seamlessly execut e code on a remote system. The protocol itself is derived from the Open Software Foundation (OSF) RPC protocol, but with the addition of some Microsoft specific extensions†. (Microsoft Security Bulletin MS03-026, 2003) The Distributed Component Object Model also called as the DCOM protocol allows for a seamless communication across several networks for multiple software accessories. The result of which is a direct communication which is uninterrupted and can be easily established across networks that are using different transport mediums. Examples of such network transport protocols include the universally accepted Hyper Text Transfer Protocol – HTTP.

Friday, November 1, 2019

Starbucks Companys Marketing Plan Essay Example | Topics and Well Written Essays - 3000 words

Starbucks Companys Marketing Plan - Essay Example The objectives are as follows: Starbucks is now a household name and is continuing to delve into other areas such as joining forces with large companies (Dreyers Grand Ice Cream, Pepsi-Cola, Hear Music, Tazo Tea Company, Kraft Foods, etc. to continue branching out. Euromonitor International : Global Company Profile (2004) reports,"It aims to position its outlet as customers "third place", a location where the customer feels able to relax free from the pressures of either work or home Starbucks's main objective is to establish Starbucks as the most recognised and respected brand in the world. To achieve this, the company plans to continue to rapidly expand its outlets, to grow retail sales of its bottled drinks and ice cream and introduce new products and expand distribution channels." By licensing agreement, it has joined forces with other huge businesses. By placing itself everywhere and developing customer loyalty by providing what they want and need (in many areas). Having customers who are loyal to a certain brand is the key to a company's success. When a company can obtain customers who are loyal to its brand, this is extremely advantageous as the customers are the ones who will do the advertising and the selling. The company does not have to work as hard. The advantages of positioning Starbucks as a lifestyle product and joining forces with other companies were many. Gaining a competitive advantage by not just selling a product but selling a community; a place where people could have a sense of belonging. By touching people's emotions, they were able to hit right at the heart, where people are moved, and decisions are easily made based on emotions and what touches them. Their customers were made to feel special and a part of an elite group surrounded by others like them as those who purchased the coffees, other products (such as holiday items), and music could share the same social lifestyle. It is more than just a mere cup of coffee that they were getting. It is a lifestyle, a community, a way of life, and the "customers' third location". In today's world, there